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Our Services: Empowering the Automotive Industry with Data-Driven Insights
Automotive Insights & Research Services provides real-time market data and tailored research to help automotive businesses stay ahead.
Automotive insights
Automotive Insights® is a new range of products which enables clients to get access to just-in-time market intelligence service, via a highly intuitive interactive dashboard which provides access to the latest consumer opinions based on speaking to 1,000 UK drivers each month, or 12,000 a year. Automotive Insights enables clients to cross-reference data on all aspects of UK motorist’s car choices and preferences; Including car ownership, usage, insurance, servicing and media consumption. The highly coveted dashboards enable clients to interrogate the data easily and cross reference with data such as car data, owner demographics and specific consumer preferences and choices.
Automotive Research Services
provides bespoke research services delivered by a team of highly experienced research professionals. These projects cover a range of areas and include feasibility studies, brand trackers and competitor benchmarking.
Our highly experienced team of researchers have experience of delivering projects for: British Touring Car Championship, Exxon Mobil, Family Entertainment, Firestone, Ford, Halfords, Kia, Lucas Oils, Mac Tools, Tata and VP Racing Products.Typically, our services fall into one of four areas:
Audience & Consumer
We will help our clients by transforming their understanding of the markets they operate in, defining their target audiences and then telling them how to do it well.
Brand & Campaigns
We help our clients by assisting their understanding of how to develop the most effective brand strategy, tracking their brand awareness & performance and evaluating brand health and success of campaigns.
Experience
We help our clients by defining customer journeys, evaluating customer satisfaction / NPS and evaluating customer experience.
Product
We help our clients optimise the success of new product development, sampling and benchmarking, proactively manage product lifecycles and determining optional price points.