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Automotive Insights and Research Services are a disruptive market intelligence company specialising solely on the Automotive industry, an industry which is going through the most monumental of changes.
Our Mission
Our mission is to empower the industry with independent, reliable and high-performance market intelligence, combined with cutting edge innovation.
We do this through our Automotive Insights® just-in-time market intelligence service, and through Automotive Research Services which provides bespoke research services delivered by a team of highly experienced research professionals.
Automotive Insights Key Benefits
Automotive Insights Key Benefits
Automotive Insights and Research Services are a disruptive market intelligence company specialising solely on the Automotive industry, an industry which is going through the most monumental of changes.Our mission is to empower the industry with independent, reliable and high-performance market intelligence, combined with cutting edge innovation.
We do this through our Automotive Insights® just-in-time market intelligence service, and through Automotive Research Services which provides bespoke research services delivered by a team of highly experienced research professionals.
Creative Development & Media Planning: Taking the guesswork out of creative development & media planning.
Brand Performance & Competitor Benchmarking: Track how you are performing vs. competitors across key metrics and net promoter scores
Promotion & Campaign Planning: Define and understand your target audience to improve ROI of promotional activity
Partnerships & Innovation: Identify partnerships based on your target audiences preferences
Product Development & Innovation: Take inspiration from the data to inform future product development and innovation
Data-driven insights to fuel industry growth
Automotive Market Intelligence & Research
Automotive Insights® is a new range of products which enables clients to get access to just-in-time market intelligence service, via a highly intuitive interactive dashboard which provides access to the latest consumer opinions based on speaking to 1,000 UK drivers each month, or 12,000 a year.
Automotive Research Services provides bespoke research services delivered by a team of highly experienced research professionals. These projects cover a range of areas and include feasibility studies, brand trackers and competitor benchmarking.
Automotive Insights Key Benefits
Why dynamic and comprehensive insights have never been so important
The Monumental Changes Which are Impacting Brands Across The Industry
There are approximately 33.8 million cars registered in the UK, as of early 2024, there are around 1.1 million licensed electric vehicles, accounting for 2.7% of all road vehicles.
In 2024 approximately 1.95 million new cars were sold in the UK (c2.5% up on 2023) – with electric vehicles representing nearly a fifth of new vehicle sales.
Approximately 75% of people aged 17 and over in the UK hold a full drivers license which translates to around 39 million people in the UK, and the average UK motorist drives 7,000 miles a year and spends £3,250 a year on car-related purchases.
Impact of political initiatives and sustainability awareness which reduce car usage, particularly in cities.
Significantly increasing costs which is affecting attitudes of younger consumers and reducing take up and ownership of vehicles with this group.
The changing work-life routine, with more individuals able to work from home, and therefore some households reducing the number of vehicles that they own.
Significant growth of alternative fuels, and impact of technology in making self-servicing difficult, which is coupled with a reduction in “mechanical sympathy” – e.g. increase in automatic ownership.
Advent of new business models which coupled with changing attitudes towards ownership is changing the market dynamics.
Increased lead time in new car order to delivery and the subsequent impact of this on the second-hand car market
In the UK: Departure of established automotive brands (Chevrolet, Rover & Saab) and arrival of new automotive brands (e.g. BYD, Genesis, Lynk & Co, Polestar & Tesla)
Increased consumer scepticism of trades in general and the impact of the review culture on consumer (and potentially) trade decision making.
Increase in online purchasing of cars, car accessories & consumables (either big-box or D2C), rather than purchasing from local and independent specialists.
Impact of new trends on consumer behaviour and media consumption – i.e. we had mass market “Max Power” culture in the 90s: with ICE, alloy wheels, modified components and now we have more niche and individualistic trends such as wrapping and lighting fuelled by social media influencers
A reduction in younger people driving today compared to a decade ago, and increasing age of first car ownership
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